Bright, Cute & Keen GmbH deutsch | english
We don´t think much of declarations of intent. For this reason, two points serve as a concise definition of what we expect of ourselves. You are also welcome to take that as a promise:

1. We want to achieve lasting added value for ourselves, through a long-term increase in the added value for our clients. (Profit is more public-spirited than loss.)

2. We shall, always and everywhere, act in a trustworthy and responsible way in the interests of our clients, colleagues, partners and the company. (Code of conduct without exceptions.)
"That's all you got?"
Muhammad Ali to George Foreman (in the ring, 1974)